Embrace Your Uniqueness
This is our story
In a world full of diversity, two entrepreneurs from different backgrounds and cultures came together with a common goal. They noticed that the beauty industry lacked inclusivity, and they wanted to change that.
One entrepreneur grew up in a lively city, experiencing various cultures and perspectives. The other came from a close-knit community with rich traditions. Despite their differences, they believed in embracing individuality and celebrating unique beauty.
Combining their talents, they created a brand that celebrated diversity. They developed high-quality beauty products for people of all backgrounds and cultures. Their mission was simple: to inspire everyone to embrace their natural beauty and express themselves freely.
By honoring diversity, they created a platform where people from different cultures could come together. They believed that beauty knows no boundaries and that everyone deserves to feel beautiful and confident in their own skin.
From left; Farhana and Bebo, the founder of Bonafide Cosmetics
Our Promise
At Bonafide Cosmetics, we believe in the inherent beauty that resides within every woman, irrespective of physical attributes. Our brand promise is to promote diversity and celebrate the uniqueness of every individual.
When you choose our cosmetics, we strive to enhance not only your appearance but also your emotions and confidence, allowing your inner beauty to shine. We take pride in offering the highest quality products that are free from harmful chemicals.
As a cruelty-free brand, we strongly oppose animal testing, aligning our values with respect for all living beings. Our products embody our commitment to diversity and inclusivity.
Embracing Diversity
We are dedicated to empowering women, embracing diversity, and encouraging self-expression. Our goal is to inspire you to embrace your individuality and feel confident in your own skin.
We are dedicated to empowering women, embracing diversity, and encouraging self-expression. Our goal is to inspire you to embrace your individuality and feel confident in your own skin. Join us in celebrating the beauty of every woman and experience the transformative power of our cosmetic products. Together, let’s redefine beauty standards and embrace a world where equality and inclusivity reign supreme.
Beauty products should be clean, vegan, halal and cruelty-free, a Malaysia standard. That's why we are proud to offer a range of cosmetics that are 100% safe for use.
Our products are packed with high-quality ingredients like Vitamins C and E to enhance your look while nourishing your features. With our cosmetics, you can achieve stunning looks that not only enhance your natural beauty but also align with your values. Our commitment to clean beauty means that you can feel confident about what you’re putting on your face.